In the ever-evolving landscape of Indian startups, some founders stand out not just for their ideas, but for their unwavering vision, resilience, and execution. Abdul Salim, founder of Nummero and Ginee, is one such visionary, a leader who’s not just chasing growth, but architecting a transformative MarTech ecosystem powered by AI, automation, and real-world results.
Before founding Nummero, Abdul Salim’s career spanned more than 25 years across global powerhouses like HP, Infosys, Nokia, and Target. His journey blends corporate experience with startup spirit, combining process-driven thinking with bold, execution-first leadership. But the real story begins with something more personal, his father.
Inspired by his late father, Mr. Abdul Salam, a disciplined and values-driven entrepreneur, Abdul carried forward a legacy rooted in integrity, service, and resilience. “Every decision I make, every company I build, every client I serve, it’s all influenced by the values I inherited from my father,” Abdul shares.
In 2014, Abdul launched Nummero Software, focusing on digital solutions apps, platforms, CRM tools. But he soon realized technology alone wasn’t enough. Businesses needed visibility, growth, and outcomes.
This led to Nummero Marketing, a performance-driven agency delivering full-funnel digital growth… SEO, branding, lead generation, and paid campaigns. The evolution didn’t stop there. Enter Ginee, a cutting-edge MarTech platform built for SMBs and real estate businesses, offering AI-powered lead generation, nurturing, and automation.
Together, these form a self-sustaining, scalable ecosystem, a true growth engine designed for the modern marketplace.
Most companies build services. Abdul has built an integrated ecosystem:
Nummero Software: The foundation apps, automation, web platforms, and digital infrastructure.
Nummero Marketing: The fuel ROI-focused digital strategies, content, performance campaigns, and branding.
Ginee: The engine AI agents for lead follow-ups, local SEO, booking, and business analytics.
Unlike fragmented agencies or toolkits, Abdul’s system delivers connected value… tech, marketing, and automation in one seamless loop.
One of Abdul’s boldest moves was pivoting from an agency model to a product company. The creation of Ginee was a defining moment, shifting focus from project-based work to scalable, system-led growth.
“When we decided to launch Ginee, it shifted our mindset from chasing projects to creating scalable value,” says Abdul. “That one move turned us from an agency into a growth ecosystem.”
This shift wasn’t just strategic, it was philosophical. Abdul doesn’t believe in the plug-and-play myth where businesses hire isolated experts or tools and expect sustainable growth.
Instead, he emphasizes ecosystem thinking: tech, marketing, and automation must work together to deliver measurable results.
No growth story is without its trials. Abdul faced:
Cash Flow Pressures: Running bootstrapped meant juggling tough decisions without outside funding.
Client Dependency: Early over-reliance on key clients pushed a pivot toward a more productized, sustainable model.
Team Building: Attracting mission-aligned talent took consistent effort and clarity of purpose.
But adversity didn’t break him, it refined him. His corporate discipline and personal values helped him stay the course through uncertainty.
One of the major pain points in digital marketing, especially for SMBs and real estate players, is the gap between marketing execution and actual business results. Leads drop, follow-ups fail, and growth becomes unpredictable.
Ginee was designed to fix that.
By integrating lead generation, automated nurturing, appointment booking, and performance analytics, Ginee turns chaos into clarity. It doesn’t just track data, it acts on it.
Abdul has a clear goal for the future: to make Nummero-Ginee India’s most trusted MarTech ecosystem, empowering 1 million+ SMBs and real estate pros globally within the next five years.
His playbook? Combine AI with a human-first approach, create scalable systems, and offer performance over promises.
Abdul’s advice is rooted in hard-won experience:
“Start before you’re ready, and stay in the game longer than most. You don’t need 100 clients. You just need one. Clarity comes from action, not overthinking. So start. Build. Refine. Repeat.”
What Abdul Salim is building with Nummero and Ginee is more than just a business, it’s a blueprint. A blueprint for scalable, value-driven, tech-enabled growth rooted in Indian innovation and global ambition.
For entrepreneurs, marketers, and founders across industries, his story is a reminder: With the right values, systems, and vision, you don’t just build companies, you build legacies.
🌐 Website: www.nummero.com
💼 LinkedIn: Abdul Salim
📩 Email: [email protected]
📸 Instagram: @abdul341
