How to Build an Ideal Online Marketing Strategy?

It is hardly an understatement when we say that the entire world is on the mobile. They have become an inseparable part of our daily lives. The use of a mobile is no longer restricted to just making and receiving calls. The internet has opened opportunities that were unimaginable just 15 years ago. People having internet access on their phone become a source of website traffic. 10% of the global website traffic is generated from mobile users.

If you are a business owner, and you are looking to expand your business and increase sales, then having a website that is optimised for mobile is essential. People are always on the go, and the easiest and most convenient method for them to get to know your business is through your website.

If your business website is just optimised for the desktop users and not for mobile, then your website will look haphazard and cluttered. Your mobile website serves the same purpose as your desktop website, however, their functioning is different from each other. Your mobile website can either be responsive or a completely separate HTML website.

According to research conducted by a leading company, 55% of searches are conducted from mobiles. If you are looking to expand your business by generating new leads then it is crucial to have a website optimised for mobile devices.

How does a mobile friendly website help in bringing more business to you?

  1. It is simple, if your site is optimised for mobile devices, your viewer will have a better experience and the chances of a visitor becoming a customer doubles. Alternately, if the viewer cannot browse smoothly through your site or read what is written, they will dump your site and visit another. The chances of surfing another website on the phone are greater than the viewer revisiting your website via a desktop browser. Yes, the competition within internet marketing is that cut-throat! You need to be as good as if not better than your rival companies.
  2. Your mobile can be taken with you anywhere and at all times. If you have a mobile responsive website, customers can check out your products and services whenever it is convenient for them. You might find it helpful to approach a mobile web development company to help you with your website.
  3. Time is a precious resource, and customers especially have very little of it to waste. A normal non optimised website might take ages to open or might not load at all! A mobile responsive website is coded to be compatible with mobile devices and will load quickly. It takes mere seconds for customers to give up on a slowly loading page, and every customer lost is bad news for your business.
  4. The first impression is the last impression. Most customers feel angry or frustrated when they encounter a slow loading, untidy and unorganised website. They assume that the company is casual about its business and its customers. Naturally, they will never visit your page again.
Conclusive Remarks

Your business and its growth are literally in your hands, that is, on your mobile! Losing out on customers, business and positive branding can cost you dearly. Get in touch with credible digital marketing company Bangalore that will help you create attractive, fast and mobile compatible websites at affordable rates.

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